SUSTAINABLE FASHION
The Brief: Create an integrated campaign (utilizing at least 5 different elements and 3 media channels) for one brand. Consider the audience to decide on the most relevant message and the optimum media channels to reach them. Identify an advertising need/opportunity to increase awareness and appeal for the target (or end-user). Make it fresh, interesting and relevant to the existing brand image, but not necessarily derivative from the look of its current advertising efforts.
Creator: Solo project, done by myself.
Scroll for Process Book ⇩
Boyish Jeans is a relatively new brand, started in 2018 by Jordan Nodarse, who had a love for sustainable fashion. The name Boyish came from the trend of the more masculine-looking jeans, but with a modern edge. As a brand, they pride themselves in their sustainable efforts and urge their consumers to do the same, as making a single pair of jeans wastes an insane amount of water. I wanted to get Boyish the attention they deserve and become a more well-known and well-loved brand with their millennial target audience.
Instagram - Carousels + Gifs
Direct Mail Piece
Targeted Email Ad
Sustainable Packaging
OOH
