Headline Driven Campaign

The Brief: Create an integrated headline-driven campaign for a brand of your choice that only features either the logo or product shot.

The Team: Myself (Co-Copywriter and Art direction), Maggie Walker (Co-Copywriter and Art Direction)

Scroll for Process Book ⇩

Many people don't know that Postmates can deliver more than just food - like literally, anything (certain exceptions apply). While focusing on how the millennial generation looks for ease and access to everything at their fingertips, we got the idea for the Anything, Anywhere, Anytime campaign. We emphasized a range things you could order from them during the odd situations in which you might need something, and fast.

Print

OOH

Merchandise

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Headline Driven Campaign

LUSH

Boyish Jeans