PACKAGING + BRANDING
The Brief: Personal project completed, as I wanted to do one branding + packaging project during my time at SCAD. Take a smaller, not as known coffee brand and give it a facelift to fit the trendy coffee-drinking millennials and their style.
Creator: Solo project
With this rebrand, I gave Blue Bottle a new look with packaging that highlighted its country of origin and flavor notes, as well as made their Instagram more cohesive/promotional of their great brand features and made new merchandise and in-store cups.
Packaging
Cups + Mugs
Socials + Banner