Pantone — Caroline Semler

EXTEND AN EXISTING CAMPAIGN

The Brief: Find and deconstruct an existing campaign. Extend the strategy and arrive at 3 specific extensions (3 different media but multiple assets). Maintain the look and feel of the existing campaign.

Creator: Solo project, done by myself.

Scroll to see Process Book ⇩

Pantone is a brand known for their beautiful colors and inspiring creativity. When looking at their "Create Your World" campaign, I wanted to extend it to give consumers a chance to see what their own world in Pantone might look like.

Instagram Filter

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Patone + Tinder Color Quiz

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Oatly

LUSH