LET’S TALK TO BABY BOOMERS
The Brief: Research and choose a mainstream product and create a campaign specifically targeted to Baby Boomers. Use research to arrive at new insights and strategies to redefine the brand.
The Creators: Myself (AD) Marcela Villalobos (AD)
Scroll for Process Book ⇩
Cheers to living healthy. With this campaign, Marcela and I wanted to create a way to celebrate and support Baby Boomer’s along their own healthy journey’s so that they can keep achieving their goals. Age is just a number.
OOH
In-Store Display
Media
Web Design
